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Grifols Shared Services North America, Inc Associate Director, Marketing (Core Products/Software) in Durham, North Carolina

Do you want to join an international team working to improve the future of healthcare? Do you want to improve the lives of millions of people? Grifols is a global healthcare company which, since its foundation in Barcelona in 1909, has been working to improve the health and well-being of people all over the world. Our four divisions - Bioscience, Diagnostic, Hospital and Bio Supplies - develop, produce and market innovative medicines, solutions and services in more than 100 countries and regions.

Associate Director, Marketing (Core Products/Software)


This role will provide marketing leadership for the Core Products, including Software, through high level product commercial support, new product development and by contributing to the long-term strategy of developing new products to address the blood and plasma screening markets.

Major Accountabilities:

  • Gather and use Voice of the Customer to understand and prioritize specific needs and interests to define, create and commercialize market-leading software products for blood screening and testing.

  • Facilitate the process to gather, document and finalize the business/ customer requirements for software development.

  • Serves as the leader and is responsible for clearly setting and communicating specific functionality of new middleware systems through application development by actively involving stakeholders and understanding and prioritizing their specific needs and interests.

  • Owns business case and ROI analysis for prioritization of opportunities and develops business cases for management review and implementation of new product development for software systems.

  • Develop and implement a consistent software brand identity across blood and screening products.

  • Demonstrate middleware and LIS market expertise by providing fact-based analysis on competitive trends to drive product development strategy and improve sales effectiveness.

  • Contribute to establishing, influencing and maintaining a global network including key opinion leaders and policy makers in the blood and plasma screening market, middleware, and donor information management.

  • Work closely with Grifols business partners in order to meet software product development milestones and successful new product launches.

  • Create tactical plans to support, protect and expand our global market share

  • Develop programs and materials for use by account managers, and commercial marketing associates for driving the core business sales.

  • Creates the contents of launch binders and launch plans in collaboration with marketing communications, supply chain, regulatory, and legal cross-functional team

  • Participates in long-term strategic planning and marketing plan development

  • Exhibits strong leadership attributes

  • Experienced with product lifecycle management of software products Requirements:

  • BS in life sciences, computer science or marketing, MBA preferred; Healthcare/Diagnostics experience with MBA highly desirable

  • Minimum of 10 years pharmaceuticals/medical devices/diagnostics industry experience with 4-7 years marketing or marketing-related experience preferred. Additional Skilled Preferred:

  • Product launch, commercial support and product development experience required with a specific emphasis on instrument software and middleware systems.

  • Comprehensive understanding of the blood screening markets, use of company products, legal and regulatory issues impacting product marketing

  • Established record getting diagnostic products to market through innovative partnerships and access programs

  • Experience with software pricing strategies and delivery

  • Ability to take comprehensive scientific data and convert into useful marketing and sales tools

  • Understand global registration requirements in the blood and plasma screening markets

  • Leadership skills, including the ability to solve problems

  • Persuasive written and verbal communication skills

  • Team player able to collaborate with cross-functional groupsOccupational Demands Form # 3: Work is performed in an office environment with exposure to electrical office equipment. Frequently sits for 6-8 hours per day. Frequent hand movement of both hands with the ability to make fast, simple, movements of the fingers, hands, and wrists. Frequently walks. Occasionally bends and twists neck. Light to moderate lifting and carrying objects with a maximum lift of 25lbs. Frequently drives to site locations and frequently travels within the United States. Able to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Frequently interacts with others, relates sensitive information to diverse groups. Ability to apply abstract principles to solve complex conceptual issues. Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence. EEO Minorities/Veterans/Women/Disabled

Req ID: 223671