Grifols Shared Services North America, Inc Director HCP Marketing, US Neurology in Durham, North Carolina
Do you want to join an international team working to improve the future of healthcare? Do you want to improve the lives of millions of people? Grifols is a global healthcare company which, since its foundation in Barcelona in 1909, has been working to improve the health and well-being of people all over the world. Our four divisions - Bioscience, Diagnostic, Hospital and Bio Supplies - develop, produce and market innovative medicines, solutions and services in more than 100 countries and regions.
Grifols has been a leader in the healthcare industry since 1940 by creating innovative products and services based on the values of ethics, quality and responsibility. Grifols' activities focus on fulfilling the needs of its patients as well as healthcare professionals working in therapeutics, pharmacy, diagnostics and blood banking. For more than 75 years, Grifols has developed, manufactured and marketed product designed to improve human health. Grifols manufactures plasma derived biopharmaceutical products of proven efficacy, quality and safety. For more information, please visit our website: http://www.grifols.com
Director of Marketing ensures the effective marketing of promoted IG brand, Gamunex-C in US, developing strategy and plans to attain sales and profit targets. Lead brand team, which is focused on healthcare professional marketing, in defining and delivering the brand strategies that enhance HCP understanding of the brand's core benefits and keeps the patient at the center of all that we do. Lead creative development and execution of marketing activities to achieve campaign objectives in CIDP. Stimulate creativity and innovative thinking for HCP promotion and recommend changes to better serve customer, address need gaps and maximum sales. Strong matrix collaboration critical to remove barriers and drive change with ability to build relationships quickly and effectively to achieve goals. Be an engaged leader of people and foster development of team.
Responsibilities include but are not limited to the following:
Define, develop, and manage marketing objectives, strategies, and tactics to support brands’ financial targets for IG Portfolio. Articulates recommendations and crafts business cases to gain consensus from commercial and division leadership and their teams to move forward
Serve as brand steward within organization, ensuring alignment of priorities to meet objectives and advocating for resources necessary to deliver P&L targets. Achieves on or above budget performance by monitoring performance against the OPEX budget in all areas of marketing.
Lead creative development and execution of marketing activities to achieve campaign objectives in CIDP. Stimulate creativity and innovative thinking for HCP promotion and recommend changes to better serve customer, address need gaps and maximum sales.
Ensures the development and pull-through of effective marketing strategies and programs by providing analytical and strategic leadership.
Synthesize data from disparate sources to uncover market insights that can transform the business. Keeps abreast of innovators and disrupters where Grifols can offensively align or defensively prepare
Liaise with key stakeholders, such as Sales, Medical Affairs, DcX and Account Management teams, to ensure meetings needs of customers and identify innovative opportunities to improve customer engagement.
Oversee field guidance to ensure understanding and appropriate deployment of promotional campaigns to achieve objectives
Lead cross-functional collaboration with operations partners (sales training, data analytics, GRP) to ensure sales representatives are prepared and armed with most up-to-date information to achieve sales targets
Work closely with Market Research and Strategy team counterparts to ensure alignment of objectives and achievement of objectives. Ideally, identifying new ways to elevate and differentiate IG brand in a competitive marketplace.
Attract, develop and retain a motivated, competent marketing team and prepare staff to meet the current and future needs of the business. Manage, guide, and develop marketing personnel on team to improve capabilities and develop as leaders within the organization.
Position requires an individual who can effectively operate in a dynamic market and the challenges presented when promoting products whose raw material is dependent upon human plasma donations. Supply and demand fluctuates and the individual needs to be adaptable to this environment and be able to lead through change.
Communicate regularly with other departments to get customer feedback about how the marketing group can better serve their needs and still yield mutual success.
Continuously reinforces the importance of focusing on understanding and meeting external customer needs as the foundation of maintaining competitiveness as an organization.
Bachelor's degree in Business, Science or related field. Master's degree preferred. Typically requires a minimum of 8 years’ experience in marketing within the pharmaceutical/plasma industry. Prefer at least 2 years of management experience. If no management experience, must be able to demonstrate extensive cross-functional leadership in previous roles.
Strong knowledge of sales and marketing within the plasma industry. Rare disease, HCP marketing, neurology and specialty therapeutics experience preferred
Individual needs to be self-starter with ability to foster and build relationships internally and externally across wide range of customers and stakeholders.
Strong matrix collaboration and organizational awareness to remove barriers and drive change with ability to build relationships quickly and effectively to achieve goals.
Ability to identify and understand complex problems in an effort to develop cross-functional solutions in an ever-changing environment.
Ability to comprehend, summarize, and communicate/present issues in an effective leadership style.
Excellent communicator; both oral and written.
Strong critical thinking and problem solving skills. Ability to analyze and interpret data.
Work is performed in an office environment (flexible remote environment – 2 days remote/week)with exposure to electrical office equipment. Frequently sits for 6-8 hours per day. Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists. Frequently walks. Occasionally bends and twists neck. Light to moderate lifting and carrying objects with a maximum lift of 25lbs. Frequently drives to site locations and frequently travels within the United States. Able to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Frequently interacts with others, relates sensitive information to diverse groups. Ability to apply abstract principles to solve complex conceptual issues. Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence.
Req ID: 472310