Grifols Shared Services North America, Inc Marketing Manager in Orlando, Florida
Grifols is a global healthcare company whose mission is to improve the health and well being of people. Our three divisions –Bioscience, Diagnostic and Hospital–develop, produce and market our innovative products and services to medical professionals in more than 100 countries.
We are committed to fostering an environment that creates continuous learning opportunities and encourages professional development and growth. As a company devoted to improving the health and well-being of people, we are looking for talented professionals worldwide. Make a difference and join us in this challenging and rewarding enterprise.
To hone and execute Grifols Plasma Operations (GPO) marketing strategies at the field divisional level to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the division. Liaison between Marketing and Operations, in collaboration with peer Divisional Marketing Managers, to ensure consistency in Grifols brand and marketing across plasma center locations. Drive plasma donor recruitment, retention and recapture activities and strategies developed by Corporate Marketing at the divisional level.
Primary responsibilities for role:
Drive execution of marketing strategies across division to meet new donor recruitment and donor retention/recapture objectives.
Manage and coordinate marketing, advertising and promotional activities, including execution of corporate campaigns throughout field locations.
Partner with peer Divisional Marketing Managers to share best practices and ensure consistency of marketing and messaging across GPO
Conduct market analysis to inform existing and future marketing strategies and tactics, measure effectiveness of programs
Allocate divisional marketing budget across regions/centers and marketing programs, with full accountability to report results, deliver programs on budget
Analyze donor panel behavior and trends drawing conclusions for marketing planning purposes
Develop and implement marketing plans, activities and projects
Liaise with cross functional teams and function as extension of Marketing department at Operations level.
Work closely with Creative Department to ensure communications are aligned with organization goals and Grifols brand
Manage the productivity of the marketing plans and projects and develop reporting metrics measuring effectiveness
Conduct training on tools and new programs in the field as needed
Create and deliver marketing presentations
Monitor industry best practices and competitive activity
Liaise with media and advertising vendors, as required
Contributor to Marketing Department organization campaigns and activities as well as provide recommendations related to field experience
Other responsibilities as defined by the General Manager and Associate Director, Marketing Field Execution
Education - B.S. in Marketing, Communication or Business
Experience - Typically requires 5-7 years of related experience.
Knowledge, Skills, and Abilities - Prior experience in marketing strategies and execution. Plasma or blood collection experience preferred. Candidate should have strong knowledge of Microsoft Office products, excellent verbal and written communications skills, ability to analyze and prepare data for presentation purposes, organization and planning competency, strategic thinking, problem analysis and problem-solving, interpersonal skills, decisive, adaptive and the ability to use good judgement. Ability to travel within the Continental U.S. up to 75%. Ability to work with and around people of diverse cultures and education levels. Ability to work independently.
Learn more about Grifols at http://www.grifols.com/es/web/international/home